Hi Colin,
Typically pretty good practical information about classification and
regression trees can be found in data mining books for CRM applications.
There are quite a few of those, if you do a search on amazon for "data
mining customer relationship management" you should get a decent number of
books. I found them quite comparable.
One particularly good description of trees in segmentation is in James
Meyers' book "Segmentation and Positioning for Strategic Marketing
Decisions".
I am not aware of a book targeted specfically at market research.
Dan
>From: "Valdiserri, Colin" <
[hidden email]>
>Reply-To: "Valdiserri, Colin" <
[hidden email]>
>To:
[hidden email]
>Subject: Classification Trees
>Date: Mon, 23 Oct 2006 16:52:57 -0400
>
>Can anyone recommend a book or two on the application of classification
>trees in market research, something that is pretty detailed in that it
>goes through output and how to use the output for certain decisions?
>
>
>
>Colin
>
>
>
>
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