Hi,
I have gathered self-explication conjoint data via Qualtrics, however now I have the data, I do not know how to analyse it. For example Netzer and Srinivasan (2011) provide an formula, but I don't understand it enough to be able to run it.
In the questionnaire, designed by qualtrics, first the respondent needs to answer what is least and most important. Then the attribute levels in the analysis are evaluated for desirability. Finally, the relative importance of attributes is measured using a constant sum scale to allocate 100 points between the most desirable levels of each attribute.
How do I know what combination is most preffered for example?
The link of my survey is as following, which enables to check my survey design:
https://vueconomics.qualtrics.com/SE/?SID=SV_6Sw1gBftJPyu3yskind regards,
Roel
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