Hi Roger,
You can assess Distribution in Conjoint by
distance/time to walk to get to
the shop that has the product.
For example you can add a new attribute with the
following levels:
1 - up to 1 min/mile/etc of walking to buy it (these
are the products you
cand find it almost everywhere, more than 90%
distribution)
2 - 1 to 5 (let's assume for example that these are
the products with a
distribution between 70-90&)
3 - 5 to 10
4 - more than 10 min/etc
Basicaly, these levels and association with the real
distribution may vary
from country to country, from town to town, etc.
But you can assess this also :)
I hope this helps,
Marinica
----- Original Message -----
From: "Roger Molina" <
[hidden email]>
To: <
[hidden email]>
Sent: Friday, September 15, 2006 1:34 AM
Subject: Conjoint Analysis
> Hi, dear list:
>
> In the analysis conjoint assumes equality of
Conditions between the
> marks or products to Evaluate. (for example they
have the same
> Distribution), but such thing in the reality does
Not occur, for such
> reason I want to know if some Way exists to punish
the utilities or the
> results obtained under this premise (for example
Cusqueña 20% , Cristal
> 90%, Pilsen 80% corresponding to its presence or
availability in the
> market)
>
> Cusqueña, Cristal and Pilsen are beer..
>
> Regards
>
> Roger
>
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