Correlations - please help a student

[aspazija]

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[Zdaniuk, Bozena-3]

I think you need to start by describing to us EXACTLY what measures of all your variables you are going to use (questionnaires, types of answers, etc, etc,)
Bozena

-----Original Message-----
From: SPSSX(r) Discussion [mailto:[hidden email]] On Behalf Of aspazija
Sent: March 29, 2014 1:30 PM
To: [hidden email]
Subject: Correlations - please help a student

Dear everybody!

I am currently writing my bachelor thesis, but my university does not ensure tutor for this task (unbelievable), so I have to figure out SPSS and everything myself. But that is not the story.

I write my thesis about behaviour of classical music concert attendants. I analyze 2 types of behaviour - explicit and implicit. My research questions are as follow:

1) Is the desire for unique consumer products related to price, access and frequency?
2) Is the individualism related to price, access and frequency?
3) Is the status consumption related to price, access and frequency?

Desire for unique consumer products, Individualism, Status Consumption = Implicit motives Price, Access, Frequency = Explicit motives

As you can see, I want to see the relation between them.

According to the information I have gathered from several SPSS guides, I have to use Spearman's correlation. Any opinions?



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[aspazija]

Hi! Thank you for your reply.

I used questionnaire, where statements were measured with 6-point Likert scale.

[Art Kendall]

What are the statements? How many are they?
How were they generated? Did you write them?  Are they from well established scales?
Are they written to represent different underlying constructs.

What are the values on the response scale?

Who were the respondents? How were they chosen?
Are there any groupings of the respondents that would make a difference?
How many are there?

it sounds like you have some variables you want  to deal with
desire for unique consumer products
individualism
status consumption
 price
 access 
 frequency
Please clarify their meanings in this context.

Did you have a list of particular consumer products?


On 3/30/2014 3:21 AM, aspazija [via SPSSX Discussion] wrote:

Hi! Thank you for your reply.

I used questionnaire, where statements were measured with 6-point Likert scale.

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NAML

[aspazija]

The implicit motives were based on 3 scales:

1)     Desire for unique consumer products (DUCP) - a scale by Lynn and Harris (1997). Consists of 8 statements that measure to which extent consumers hold as a personal goal the acquisition and possession on consumer goods, services, and experiences that few others possess. Specific consequences of high DUCP include an increased tendency to acquire and use products that are scarce, innovative, customized, and/or outmoded, as well as a desire to shop at small, unique retail outlets

2)     Individualism - a scale by Wang and Mowen (1997). Consists of 9 statements that reflect an individual’s self-perception in relation to others. This scale either points out to one as a “separated” person, who seeks individualism and independence from others, or the opposite – “connected” person, who sees others as an extension of the self.

3)     Status consumption scale by Eastman, Goldsmith, Flynn, 1999.
Scale consists of 5 statements that reflect individuals’ attitudes towards purchasing products with a status appeal.

The are written to to measure conspicuous behavior and are a part of research “Conspicuous consumption orientation: Conceptualization, scale development and validation” Chaudhuri, Mazumdar and Ghoshal (2011)
At first I did Cronbach Alpha test with a small sample and after that dismissed several statements that lowered alpha.

The  Explicit motives:

Price, Access and Frequency are based on a research paper on culture consumption in Latvia and are classified as the main explicit motives to attend events. Price is meant as the price visitor has to pay including taxes for the event, access is a proximity to the visitors home, access with public transportation and private transportation; and frequency is related to the amount of similar events happening in the location (too many, too rare etc.).

There are 2 statements measuring each of explicit motives, for example price:

1) Chances are higher that I will attend a concert that will not cost more than 7  €
2) Chances are higher that I will attend a concert that will not cost more than 28  €

(these questions in English might sound strange, please don't pay attention to it. The questionnaire originally was in Latvian and questions were constructed fine)

Frequency:

1) I choose to attend concerts that are unique and not organized often
2) I choose to attend concerts that are organized frequently

Access:

1) If a concert is reachable in 30 minutes from my home or work, I most likely will attend it
2) If a concert is reachable in more than 30 minutes from my home or work, I most likely will not attend it

Statements for Explicit motives I generated myself.

Since this research was done for a classical music concert agency, their followers were approached via company's  social media sites, special forums for classical music lovers etc. Since I study abroad, respondents were approached only via online channels.
In total there are 182 respondents, of which 160 specified that they do attend classical music concerts in Latvia. There are no special groupings. My first research question is about demographics of classical music attendants, which I analyze with frequency tables and cross tabs.

I hope that this clears things up. Thank you for your help.

P.s. No, I do not list any consumer products.

[Art Kendall]

What are the response scales for the scales?
In other words what values can the items take and what are their value labels?
On 3/30/2014 9:13 AM, aspazija [via SPSSX Discussion] wrote:

The implicit motives were based on 3 scales:

1)     Desire for unique consumer products (DUCP) - a scale by Lynn and Harris (1997). Consists of 8 statements that measure to which extent consumers hold as a personal goal the acquisition and possession on consumer goods, services, and experiences that few others possess. Specific consequences of high DUCP include an increased tendency to acquire and use products that are scarce, innovative, customized, and/or outmoded, as well as a desire to shop at small, unique retail outlets

2)     Individualism - a scale by Wang and Mowen (1997). Consists of 9 statements that reflect an individual’s self-perception in relation to others. This scale either points out to one as a “separated” person, who seeks individualism and independence from others, or the opposite – “connected” person, who sees others as an extension of the self.

3)     Status consumption scale by Eastman, Goldsmith, Flynn, 1999.
Scale consists of 5 statements that reflect individuals’ attitudes towards purchasing products with a status appeal.

The are written to to measure conspicuous behavior and are a part of research “Conspicuous consumption orientation: Conceptualization, scale development and validation” Chaudhuri, Mazumdar and Ghoshal (2011)
At first I did Cronbach Alpha test with a small sample and after that dismissed several statements that lowered alpha.

The  Explicit motives:

Price, Access and Frequency are based on a research paper on culture consumption in Latvia and are classified as the main explicit motives to attend events. Price is meant as the price visitor has to pay including taxes for the event, access is a proximity to the visitors home, access with public transportation and private transportation; and frequency is related to the amount of similar events happening in the location (too many, too rare etc.).

There are 2 statements measuring each of explicit motives, for example price:

1) Chances are higher that I will attend a concert that will not cost more than 7  €
2) Chances are higher that I will attend a concert that will not cost more than 28  €

(these questions in English might sound strange, please don't pay attention to it. The questionnaire originally was in Latvian and questions were constructed fine)

Frequency:

1) I choose to attend concerts that are unique and not organized often
2) I choose to attend concerts that are organized frequently

Access:

1) If a concert is reachable in 30 minutes from my home or work, I most likely will attend it
2) If a concert is reachable in more than 30 minutes from my home or work, I most likely will not attend it

Statements for Explicit motives I generated myself.

Since this research was done for a classical music concert agency, their followers were approached via company's  social media sites, special forums for classical music lovers etc. Since I study abroad, respondents were approached only via online channels.
In total there are 182 respondents, of which 160 specified that they do attend classical music concerts in Latvia. There are no special groupings. My first research question is about demographics of classical music attendants, which I analyze with frequency tables and cross tabs.

I hope that this clears things up. Thank you for your help.

P.s. No, I do not list any consumer products.

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NAML

[aspazija]

I am not sure I understand the question. Do you mean - what are the values of Likert scale?
1- Strongly disagree
2- Disagree
3- Somewhat disagree
4- Somewhat agree
5- Agree
6- Strongly agree