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Hello frnds ,
Recently we had done a project on Factor analysis approach to understand the indian consumer behavior
Our survey questioner contains 140 variables on that 40 are independent type (Yes or No ,age , income group ,place ,gender ,price is a factor ..yes or no etc....) and 100 are dependent variables on a scale of 1 to 5 .
Those 100 variables divided in to 4 factor analysis parts based up on their respective categories like Psychology , Service provider services etc...
After doing factor analysis on each part we got 6 or 7 factors an average .
For independent variables we just applied Cross Tabulation analysis that's all.
Can any body tell me what to do further development and how to relate these independent variables with extracted factors of factor analysis .
Plzz Help me ............. Im confused in this part ,im unable to do any further analysis .
One of internet frnd had given some replay just go for Multivariate analysis.But i don't know what to with that plzz give me some clear idea please .
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