Inferring Importance using Correspondence analysis

[Mark Webb-5]

Hi
The Espri data analysis software website states -
"Espri will rank all the other criteria in your data [cube] against your
target segment using correspondence analysis".
I'm interested in this but can find no references re how this done.

My CA output is in terms of rows & columns - I don't see references to
analysing in terms of one brand/segment versus the rows.

Any references or explanations will be welcomed.

Regards

--
Mark Webb

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