Market Basket Analysis

[Dave Han]

I'm trying to find the best way to conduct a "market basket analysis", to
identify what products are commonly purchased together with the goal of
identifying and maximizing cross selling opportunities (more details on
this technique here:
http://wiki.answers.com/Q/Would_men's_clothing_store_use_analytical_marketi
ng_system_in_small_townWhy).  I imagine that this is a frequently used
analysis, as such wanted to solicit feedback in terms of how best to
conduct the analysis.  Appreciate your help!

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[Brock-15]

Check out the plugins page on the SPSS website.  I believe there is one using
R or Python.

- Brock

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