Hi Gene Maguin,
Max diference is analysis is that where you can find the perceptions of the
customers.
For examples, A company would like to fix up a price for their upcoming
product which a have a minimal competition in the market. Higher management
have thought about 12 different types of pricing opitons. And they would
like to test all these pricing options on prospective consumers.
*By using the sawtooth we created some versions let us say 4. With in each
version we will create 9 cards.In each card 4 combinations of pricing
opitions will be selected. And each consumer will be shown only one version
of cards.*
With in those cards there will be restricted number of combinations
consumers will chose their Most desirable option and Least desirable option.
Then by using sawtooth software we will analyse cards and card designs and
find out the which are the best pricing options in the pre-defined options
for the business transtition.
Is it possible to make a design in the SPSS like this?
Thanks,
Richard.
On 9/1/08, Gene Maguin <
[hidden email]> wrote:
>
> Richard,
>
> I'm just probably not in the right substantive area but I've never heard of
> a max-difference test. What is it and how is it calculated? I think I can
> confidently say that there is no spss procedure that computes a statistical
> test by that name. If so, you're really asking how to use spss to make the
> computations for the test statistic. Please post back to the list,
> particularly if you don't get a useful response.
>
> Gene Maguin
>
>
>
>
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