Dear All
I am interested in using the SPSS orthoplan procedure for a fractional
factorial design. However, rather than conducting a conjoint analysis the
ultimate aim is to use this design for conducting what has been termed a
factorial survey (e.g. Rossi and Nock 1982).
My question is whether anybody can give me advice or references whether the
designs resulting from the orthoplan procedure (by the way, I use SPSS 17)
are in someway restricted for conjoint analyses only or could also be
applied to other (here: factorial survey) methods as well?
Best wishes
Elmar
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