Perceptual Map w Binary Data

classic Classic list List threaded Threaded
3 messages Options
Reply | Threaded
Open this post in threaded view
|

Perceptual Map w Binary Data

zstatman
I have 10 classes of drugs and within each there are a series of characteristics, e.g., color, aroma, strength and then for each the respondent notes if wanted or not, a binary response and need to display a response map by drug thus 10 maps. The data received looks like this for each drug (Yup! That's what it looks like and I had no control as to design):

Color           Aroma               Strength           ..............
 Yes                No                    No
  No                No                    No
 Yes                Yes                   Yes

etc

Would like to map the results Characteristic by Want (with focus on the Yes responses)

Any thoughts are appreciated
Will
Statistical Services
 
============
info.statman@earthlink.net
http://home.earthlink.net/~z_statman/
============
Reply | Threaded
Open this post in threaded view
|

Re: Perceptual Map w Binary Data

zstatman
This post was updated on .
CONTENTS DELETED
The author has deleted this message.
Will
Statistical Services
 
============
info.statman@earthlink.net
http://home.earthlink.net/~z_statman/
============
Reply | Threaded
Open this post in threaded view
|

Re: Perceptual Map w Binary Data

Robert Walker
Hi Will,

I'm assuming that you can calculate percentages from your respondents? So you could create a matrix (I am assuming that you might want to show the percent that said "Yes"):

---------------% Yes-----------------
Drug Color Aroma Strength
#1 35% 15% 22%
#2 27% 44% 19%
...
#10 66% 45% 77%

A summary matrix can be used to generate proximities, and then a correspondence map, or you could use an Excel add-in that I often use called BrandMapo from WRC Systems.

HTH,

Bob Walker
www.safllc.com



-----Original Message-----
From: SPSSX(r) Discussion [mailto:[hidden email]] On Behalf Of zstatman
Sent: Thursday, June 09, 2016 9:04 AM
To: [hidden email]
Subject: Re: Perceptual Map w Binary Data

Any thoughts?



-----
Will
Statistical Services
 
============
[hidden email]
http://home.earthlink.net/~z_statman/
Skype & Google Talk: zstatman
============
--
View this message in context: http://spssx-discussion.1045642.n5.nabble.com/Perceptual-Map-w-Binary-Data-tp5732271p5732361.html
Sent from the SPSSX Discussion mailing list archive at Nabble.com.

=====================
To manage your subscription to SPSSX-L, send a message to [hidden email] (not to SPSSX-L), with no body text except the command. To leave the list, send the command SIGNOFF SPSSX-L For a list of commands to manage subscriptions, send the command INFO REFCARD

=====================
To manage your subscription to SPSSX-L, send a message to
[hidden email] (not to SPSSX-L), with no body text except the
command. To leave the list, send the command
SIGNOFF SPSSX-L
For a list of commands to manage subscriptions, send the command
INFO REFCARD