Hi Will,
I'm assuming that you can calculate percentages from your respondents? So you could create a matrix (I am assuming that you might want to show the percent that said "Yes"):
---------------% Yes-----------------
Drug Color Aroma Strength
#1 35% 15% 22%
#2 27% 44% 19%
...
#10 66% 45% 77%
A summary matrix can be used to generate proximities, and then a correspondence map, or you could use an Excel add-in that I often use called BrandMapo from WRC Systems.
HTH,
Bob Walker
www.safllc.com
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From: SPSSX(r) Discussion [mailto:
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Sent: Thursday, June 09, 2016 9:04 AM
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Subject: Re: Perceptual Map w Binary Data
Any thoughts?
-----
Will
Statistical Services
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