SPSSX Discussion

Pricing Research Methodology

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GauravSrivastava

Pricing Research Methodology

Hi All,

I have to do a price sensitivity test but sample size is less approx 30-50. Can any one suggest me which approach/ method would be better where I can see less variability.

Thanks!
Gaurav

Pushpender Nath

Re: Pricing Research Methodology

Hi Gaurav
You need to provide more details like, what is the category, the data
collection method used etc. Normally 30-50 is too low to do any price
sensitivity analysis.

Regards

Dr. Pushpender Nath

On 21 July 2015 at 17:17, GauravSrivastava <[hidden email]> wrote:

> Hi All,
>
> I have to do a price sensitivity test but sample size is less approx 30-50.
> Can any one suggest me which approach/ method would be better where I can
> see less variability.
>
> Thanks!
> Gaurav
>
>
>
> --
> View this message in context: http://spssx-discussion.1045642.n5.nabble.com/Pricing-Research-Methodology-tp5730201.html
> Sent from the SPSSX Discussion mailing list archive at Nabble.com.
>
> =====================
> To manage your subscription to SPSSX-L, send a message to
> [hidden email] (not to SPSSX-L), with no body text except the
> command. To leave the list, send the command
> SIGNOFF SPSSX-L
> For a list of commands to manage subscriptions, send the command
> INFO REFCARD

=====================
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GauravSrivastava

Re: Pricing Research Methodology

Hey Pushpender,

It's B2B survey and we are using CATI to collect data.
There are not many attribute: main attributes are

1.Price 2. product feature (with lubricant and non lubricant) 3. Service response times (1-2 day, 3-4 day, 5-6 day)

Others dependent attributes are Temperature capacity and Load bearing capacity , mostly technical in nature

Thanks!

Gaurav

On Tue, Jul 21, 2015 at 5:24 PM, Pushpender Nath <[hidden email]> wrote:

Hi Gaurav
You need to provide more details like, what is the category, the data
collection method used etc. Normally 30-50 is too low to do any price
sensitivity analysis.

Regards

Dr. Pushpender Nath

On 21 July 2015 at 17:17, GauravSrivastava <[hidden email]> wrote:
> Hi All,
>
> I have to do a price sensitivity test but sample size is less approx 30-50.
> Can any one suggest me which approach/ method would be better where I can
> see less variability.
>
> Thanks!
> Gaurav
>
>
>
> --
> View this message in context: http://spssx-discussion.1045642.n5.nabble.com/Pricing-Research-Methodology-tp5730201.html
> Sent from the SPSSX Discussion mailing list archive at Nabble.com.
>
> =====================
> To manage your subscription to SPSSX-L, send a message to
> [hidden email] (not to SPSSX-L), with no body text except the
> command. To leave the list, send the command
> SIGNOFF SPSSX-L
> For a list of commands to manage subscriptions, send the command
> INFO REFCARD

===================== To manage your subscription to SPSSX-L, send a message to [hidden email] (not to SPSSX-L), with no body text except the command. To leave the list, send the command SIGNOFF SPSSX-L For a list of commands to manage subscriptions, send the command INFO REFCARD

Pushpender Nath

Re: Pricing Research Methodology

Sorry but you are low on data. In this case I would have done a conjoint with log it or HB and with minimum 200 sample size
In your case just try plotting data at various price points and try to get an equation

On Jul 21, 2015 6:00 PM, "Gaurav Srivastava" <[hidden email]> wrote:

Hey Pushpender,

It's B2B survey and we are using CATI to collect data.
There are not many attribute: main attributes are

1.Price 2. product feature (with lubricant and non lubricant) 3. Service response times (1-2 day, 3-4 day, 5-6 day)

Others dependent attributes are Temperature capacity and Load bearing capacity , mostly technical in nature

Thanks!
Gaurav

T

On Tue, Jul 21, 2015 at 5:24 PM, Pushpender Nath <[hidden email]> wrote:
Hi Gaurav
You need to provide more details like, what is the category, the data
collection method used etc. Normally 30-50 is too low to do any price
sensitivity analysis.

Regards

Dr. Pushpender Nath

On 21 July 2015 at 17:17, GauravSrivastava <[hidden email]> wrote:
> Hi All,
>
> I have to do a price sensitivity test but sample size is less approx 30-50.
> Can any one suggest me which approach/ method would be better where I can
> see less variability.
>
> Thanks!
> Gaurav
>
>
>
> --
> View this message in context: http://spssx-discussion.1045642.n5.nabble.com/Pricing-Research-Methodology-tp5730201.html
> Sent from the SPSSX Discussion mailing list archive at Nabble.com.
>
> =====================
> To manage your subscription to SPSSX-L, send a message to
> [hidden email] (not to SPSSX-L), with no body text except the
> command. To leave the list, send the command
> SIGNOFF SPSSX-L
> For a list of commands to manage subscriptions, send the command
> INFO REFCARD

===================== To manage your subscription to SPSSX-L, send a message to [hidden email] (not to SPSSX-L), with no body text except the command. To leave the list, send the command SIGNOFF SPSSX-L For a list of commands to manage subscriptions, send the command INFO REFCARD

Robert Walker

Re: Pricing Research Methodology

In reply to this post by GauravSrivastava

Hi Gaurav,

Take a look at the Van Westendorp approach. Assuming that price differences are meaningful, it should be robust enough and the graphs you'll create are easy to interpret.

Regards,

Bob Walker
Surveys & Forecasts, LLC
www.safllc.com

-----Original Message-----
From: SPSSX(r) Discussion [mailto:[hidden email]] On Behalf Of GauravSrivastava
Sent: Tuesday, July 21, 2015 7:47 AM
To: [hidden email]
Subject: Pricing Research Methodology

Hi All,

I have to do a price sensitivity test but sample size is less approx 30-50.
Can any one suggest me which approach/ method would be better where I can see less variability.

Thanks!
Gaurav

--
View this message in context: http://spssx-discussion.1045642.n5.nabble.com/Pricing-Research-Methodology-tp5730201.html
Sent from the SPSSX Discussion mailing list archive at Nabble.com.

=====================
To manage your subscription to SPSSX-L, send a message to [hidden email] (not to SPSSX-L), with no body text except the command. To leave the list, send the command SIGNOFF SPSSX-L For a list of commands to manage subscriptions, send the command INFO REFCARD

=====================
To manage your subscription to SPSSX-L, send a message to
[hidden email] (not to SPSSX-L), with no body text except the
command. To leave the list, send the command
SIGNOFF SPSSX-L
For a list of commands to manage subscriptions, send the command
INFO REFCARD

GauravSrivastava

Re: Pricing Research Methodology

Thanks Bob,

Have you any idea about SIMALTO. how does it work or something to explore.

Thanks!

Gaurav

On Wed, Jul 22, 2015 at 12:43 AM, Bob Walker <[hidden email]> wrote:

Hi Gaurav,

Take a look at the Van Westendorp approach. Assuming that price differences are meaningful, it should be robust enough and the graphs you'll create are easy to interpret.

Regards,

Bob Walker
Surveys & Forecasts, LLC
www.safllc.com

-----Original Message-----
From: SPSSX(r) Discussion [mailto:[hidden email]] On Behalf Of GauravSrivastava
Sent: Tuesday, July 21, 2015 7:47 AM
To: [hidden email]
Subject: Pricing Research Methodology

Hi All,

I have to do a price sensitivity test but sample size is less approx 30-50.
Can any one suggest me which approach/ method would be better where I can see less variability.

Thanks!
Gaurav

--
View this message in context: http://spssx-discussion.1045642.n5.nabble.com/Pricing-Research-Methodology-tp5730201.html
Sent from the SPSSX Discussion mailing list archive at Nabble.com.

=====================
To manage your subscription to SPSSX-L, send a message to [hidden email] (not to SPSSX-L), with no body text except the command. To leave the list, send the command SIGNOFF SPSSX-L For a list of commands to manage subscriptions, send the command INFO REFCARD

===================== To manage your subscription to SPSSX-L, send a message to [hidden email] (not to SPSSX-L), with no body text except the command. To leave the list, send the command SIGNOFF SPSSX-L For a list of commands to manage subscriptions, send the command INFO REFCARD

Robert Walker

Re: Pricing Research Methodology

Appears to be full profile conjoint with a twist but I have not personally used it.

Thanks!

Bob Walker

Surveys & Forecasts, LLC

www.safllc.com

From: Gaurav Srivastava [mailto:[hidden email]]
Sent: Wednesday, July 22, 2015 9:33 AM
To: Bob Walker <[hidden email]>
Cc: [hidden email]
Subject: Re: Pricing Research Methodology

Thanks Bob,

Have you any idea about SIMALTO. how does it work or something to explore.

Thanks!

Gaurav

On Wed, Jul 22, 2015 at 12:43 AM, Bob Walker <[hidden email]> wrote:

Hi Gaurav,

Take a look at the Van Westendorp approach. Assuming that price differences are meaningful, it should be robust enough and the graphs you'll create are easy to interpret.

Regards,

Bob Walker
Surveys & Forecasts, LLC
www.safllc.com

-----Original Message-----
From: SPSSX(r) Discussion [mailto:[hidden email]] On Behalf Of GauravSrivastava
Sent: Tuesday, July 21, 2015 7:47 AM
To: [hidden email]
Subject: Pricing Research Methodology

Hi All,

I have to do a price sensitivity test but sample size is less approx 30-50.
Can any one suggest me which approach/ method would be better where I can see less variability.

Thanks!
Gaurav

--
View this message in context: http://spssx-discussion.1045642.n5.nabble.com/Pricing-Research-Methodology-tp5730201.html
Sent from the SPSSX Discussion mailing list archive at Nabble.com.

=====================
To manage your subscription to SPSSX-L, send a message to [hidden email] (not to SPSSX-L), with no body text except the command. To leave the list, send the command SIGNOFF SPSSX-L For a list of commands to manage subscriptions, send the command INFO REFCARD

===================== To manage your subscription to SPSSX-L, send a message to [hidden email] (not to SPSSX-L), with no body text except the command. To leave the list, send the command SIGNOFF SPSSX-L For a list of commands to manage subscriptions, send the command INFO REFCARD