Tomorrow Webinar: 3 Ways to Improve your Targeted Marketing with Analytics

[Lisa Solomon]

Webinar: 3 Ways to Improve your Targeted Marketing with Analytics (Case Study: Portuguese Bank’s Direct Marketing Campaign)

 

Registration: http://hubs.ly/y0QYGd0

*Alternative link: http://info.salford-systems.com/3-ways-to-improve-targeted-marketing-with-analytics-webinar

 

May 28, 10AM – 11AM PDT

* If the time is inconvenient, please register and we will send you a recording.

 

Abstract:  This webinar will show you how to optimize your targeted marketing using techniques common in analytics, data science and machine learning.  We will demonstrate with real-world data from a Portuguese Bank’s direct marketing campaign.  You will be given software, data, and step-by-step instructions so that you can replicate all steps after the webinar, both on provided data and even on your own data.   Note: No prior statistical, programming or data science background is required. 

 

Who should attend:

·         Attend if you want to implement data science techniques even without a data science, statistical or programming background.

·         Attend if you want to understand why data science techniques are so important in targeted marketing.

 

Methods covered include:

·         Non-linear regression techniques

·         Bagging (Random Forests)

·         Boosting (Stochastic Gradient Boosting)

·         Decision Tree Techniques

 

Registration: http://hubs.ly/y0QYGd0

*Alternative link: http://info.salford-systems.com/3-ways-to-improve-targeted-marketing-with-analytics-webinar

 

===================== To manage your subscription to SPSSX-L, send a message to [hidden email] (not to SPSSX-L), with no body text except the command. To leave the list, send the command SIGNOFF SPSSX-L For a list of commands to manage subscriptions, send the command INFO REFCARD

[Bruce Weaver]

How do other list members feel about these webinar advertisements from Lisa Solomon?  As the link below shows, they are her only "contributions" to SPSSX-L.  The connection to SPSS is not all that clear to me, and I'm wondering if any list members find them useful.

Thanks,
Bruce


http://spssx-discussion.1045642.n5.nabble.com/template/NamlServlet.jtp?macro=user_nodes&user=339725

Lisa Solomon wrote

Webinar: 3 Ways to Improve your Targeted Marketing with Analytics (Case Study: Portuguese Bank's Direct Marketing Campaign)

--- snip ---

[Mike]

On Wednesday, May 27, 2015 11:11 AM, Bruce Weaver wrote:
>
> How do other list members feel about these webinar advertisements from
> Lisa
> Solomon?  As the link below shows, they are her only "contributions"
> to
> SPSSX-L.  The connection to SPSS is not all that clear to me, and I'm
> wondering if any list members find them useful.
>
> http://spssx-discussion.1045642.n5.nabble.com/template/NamlServlet.jtp?macro=user_nodes&user=339725

I think it is all a matter of perspective.  Given the bewitching nature
of
her posts, perhaps a test is in order, such as:
https://www.youtube.com/watch?v=zrzMhU_4m-g

One might find her posts useful or irrelevant or an opportunity to
mercilessly ridicule her for her shameless promotion of the company
she works for and, apparently, has problems getting people to attend
their webinars (not to mention harvesting names and contact info which
will be used how?).

So, if one enjoys engaging in merciless ridicule (I'm looking at you
David M),
then, yes, her posts are useful.  But I'm not sure that is their
intended goal.

-Mike Palij
New York University
[hidden email]


> Lisa Solomon wrote
>> Webinar: 3 Ways to Improve your Targeted Marketing with Analytics
>> (Case
>> Study: Portuguese Bank's Direct Marketing Campaign)
>>

=====================
To manage your subscription to SPSSX-L, send a message to
[hidden email] (not to SPSSX-L), with no body text except the
command. To leave the list, send the command
SIGNOFF SPSSX-L
For a list of commands to manage subscriptions, send the command
INFO REFCARD