1 = Completely Agree
2 = 2
3 = 3
4 = 4
5 = Completely Disagree

1 = My opinion of [BRAND] has significantly improved after seeing ad
2 = My opinion of [BRAND] has somewhat improved after seeing ad
3 = My opinion of [BRAND] is the same after seeing ad
4 = My opinion of [BRAND] is somewhat worse after seeing ad
5 = My opinion of [BRAND] is significantly worse after seeing ad