stat test question -- ranking question

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stat test question -- ranking question

Dave Taber
apologize if this was already sent -- having a few technical
difficulties :-)
...

hi

we're looking for the appropriate statistical test for the following
example:

1000 survey respondents were shown 5 different package designs and
asked to rank order them from most
preferred to least preferred

we're using the following measure to analyze the data:

the percent of time each item was chosen as one of the 2 most
preferred designs -- so each design
has a proportion score using this definition (could be seen as a yes
vs. no measure or in the top 2 vs.
not in the top 2)

we're looking for the best statistical test to state whether the
design with the highest proportion is
higher than the second-highest and same between second and third best
scores and so on

thanks
dave taber

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