problem in choosing Likert scale

Posted by Roy FGH on Nov 04, 2006; 7:41am
URL: http://spssx-discussion.165.s1.nabble.com/problem-in-choosing-Likert-scale-tp1071917.html

I want to apply a likert scale in my opinion research about marketing
science. but a got a little problem in choosing the scale. should I
choose a 4 Likert scale, or 5 Likert scale or maybe anyone can help
choosing another scale for me? And maybe anyone can give me the reason
or the recommended literature. Thanks for advancing.