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Re: Turf Analysis - SPSS

Posted by Jon K Peck on Jan 30, 2012; 6:41pm
URL: http://spssx-discussion.165.s1.nabble.com/Turf-Analysis-SPSS-tp5442100p5442306.html

The reach of a set of variables gives the number of cases where any variable in the set has a positive response, and Pct of Cases shows what percentage of the cases are reached.

The frequency of a set of variables gives the number of positive responses in the set.  It is always greater than or equal to the reach.  The Pct of Responses shows the percentage of the total number of positive responses that are accounted for in this set,

If the data are

q1        q2        q3        q4
1        1        0        0
1        0        1        0
0        0        1        0
1        1        0        0
0        0        0        0
1        0        0        0

then the best two-variable reach is q1 + q3.  That reaches 5 cases - four from q1 plus incrementally 1 from q3, and the percentage is 5/6 * 100.

The frequency of q1 + q3 is 6, and the percentage is 6/8 * 100.  q1 + q3 accounts for 6 of the 8 total positive responses.

In this dataset, q1 + q2 comes second with a reach of 4, but its frequency is also 6 and therefore has the same Pct of Responses.

HTH,

Jon Peck (no "h") aka Kim
Senior Software Engineer, IBM
[hidden email]
new phone: 720-342-5621




From:        Shamvir <[hidden email]>
To:        [hidden email]
Date:        01/30/2012 10:51 AM
Subject:        [SPSSX-L] Turf Analysis - SPSS
Sent by:        "SPSSX(r) Discussion" <[hidden email]>




Hello all,

In John's extension of turf the output has a column labelled "Pct of
Responses", what is the data in this column and how was it calculated?


All responses will be highly appreciated,

Regards,
S.S.


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