Driver of dissatisfaction in spss

Posted by MR on Sep 13, 2013; 1:46am
URL: http://spssx-discussion.165.s1.nabble.com/Time-series-regression-for-dissatisfaction-tp5721862p5721953.html

> Hello Members,
>
> After searching online and SPSS manual, I am not reaching you to you experts.
>
Variables
> 1. Overall satisfaction (1-5 scale)
> 2. Performance on attributes - speed of service, menu, staff etc. (1-5 scale)
> 3. Type of order - Take out, dine-in, delivery (nominal)
>
> Issue: Identify drivers of DISSATISFACTION. Regression works for drivers of satisfaction but it fails to detect drivers of dissatisfaction which could be different. For example, food taste could be driver of satisfaction but cleanliness may not but if a restaurant performs poorly on cleanliness, it would do more damage. Is there any technique in SPSS which can help to identify this? Through google search, I came across KENO modeling but could not find any algorithm in SPSS.

Any help is greatly appreciated.

Mike.

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