Posted by
researcher on
Jan 22, 2014; 11:56am
URL: http://spssx-discussion.165.s1.nabble.com/Analysing-survey-data-tp5724067.html
I would like some advice please.
I am analysing survey data for someone. It is a convenience sample online
survey. It asks questions about attitudes to things such as social media,
online adverts and includes a question on on line buying. The hypotheses is
that the more exposure to social media and online ads (IVs) the more
purchasing there will be (DVs).
The IVs are in the form of likert scales; the DV is ordinal I think
(frequency bands : e.g. 0-5, 6-10 etc).
The tests which I have used are spearman's rho correlation and chi square
(testing IVs against DV).
Can anyone suggest any other non parametric tests in SPSS that might be used
to investigate the relationship of IVs and DV?
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