Re: Correlations - please help a student
Posted by
Art Kendall on
Mar 30, 2014; 2:12pm
URL: http://spssx-discussion.165.s1.nabble.com/Correlations-please-help-a-student-tp5725099p5725116.html
What are the response
scales for the scales?
In other words what values can the items take and what are their
value labels?
Art Kendall
Social Research Consultants
On 3/30/2014 9:13 AM, aspazija [via SPSSX Discussion] wrote:
The implicit motives were based on 3 scales:
1) Desire for unique consumer products (DUCP) - a scale by
Lynn and Harris (1997). Consists of 8 statements that measure to
which extent consumers hold as a personal goal the acquisition and
possession on consumer goods, services, and experiences that few
others possess. Specific consequences of high DUCP include an
increased tendency to acquire and use products that are scarce,
innovative, customized, and/or outmoded, as well as a desire to
shop at small, unique retail outlets
2) Individualism - a scale by Wang and Mowen (1997). Consists
of 9 statements that reflect an individual’s self-perception in
relation to others. This scale either points out to one as a
“separated” person, who seeks individualism and independence from
others, or the opposite – “connected” person, who sees others as
an extension of the self.
3) Status consumption scale by Eastman, Goldsmith, Flynn,
1999.
Scale consists of 5 statements that reflect individuals’ attitudes
towards purchasing products with a status appeal.
The are written to to measure conspicuous behavior and are a part
of research “Conspicuous consumption orientation:
Conceptualization, scale development and validation” Chaudhuri,
Mazumdar and Ghoshal (2011)
At first I did Cronbach Alpha test with a small sample and after
that dismissed several statements that lowered alpha.
The Explicit motives:
Price, Access and Frequency are based on a research paper on
culture consumption in Latvia and are classified as the main
explicit motives to attend events. Price is meant as the price
visitor has to pay including taxes for the event, access is a
proximity to the visitors home, access with public transportation
and private transportation; and frequency is related to the amount
of similar events happening in the location (too many, too rare
etc.).
There are 2 statements measuring each of explicit motives, for
example price:
1) Chances are higher that I will attend a concert that will not
cost more than 7 €
2) Chances are higher that I will attend a concert that will not
cost more than 28 €
(these questions in English might sound strange, please don't pay
attention to it. The questionnaire originally was in Latvian and
questions were constructed fine)
Frequency:
1) I choose to attend concerts that are unique and not organized
often
2) I choose to attend concerts that are organized frequently
Access:
1) If a concert is reachable in 30 minutes from my home or work, I
most likely will attend it
2) If a concert is reachable in more than 30 minutes from my home
or work, I most likely will not attend it
Statements for Explicit motives I generated myself.
Since this research was done for a classical music concert agency,
their followers were approached via company's social media sites,
special forums for classical music lovers etc. Since I study
abroad, respondents were approached only via online channels.
In total there are 182 respondents, of which 160 specified that
they do attend classical music concerts in Latvia. There are no
special groupings. My first research question is about
demographics of classical music attendants, which I analyze with
frequency tables and cross tabs.
I hope that this clears things up. Thank you for your help.
P.s. No, I do not list any consumer products.
Art Kendall
Social Research Consultants