A little help needed please

Posted by I3linker on Apr 10, 2014; 11:11pm
URL: http://spssx-discussion.165.s1.nabble.com/A-little-help-needed-please-tp5725391.html

Hi everybody,
i am student in holland and am struggling with some basic spss problems. For an experienced person it will take 5 minutes to solve them, but to me it seems impossible. Can someone help me please? This is what I'm struggling with:

The data sets contain 8 variables.
1. Scenario
A variable identifying HOW a new product is introduced. Three categories:
1. Extension, i.e. the brand introduces the product on its own.
2. Alliance with familiar brand, i.e. the product is introduced in cooperation with a famous brand.
3. Alliance with unfamiliar brand, i.e. the product is introduced in cooperation with a not-so-famous brand.
2-4. Attitude1-Attitude3
Three items measuring different aspects of consumer evaluations of the product, i.e. whether consumers have a favorable attitude towards the product (Attitude 1), whether they think it is a good product (Attitude 2), and whether they expect the product to be of high quality (Attitude 3).
5. PurchaseIntent
Whether consumers would consider buying the product.
6. Brand Familiarity
Level of familiarity with the brand.
7. Brand Attitude
Attitude towards the parent brand in general.
8. Extension Fit
Whether the new product fits with the parent brand in the mind of the consumer.

Question: Does it make a difference for the intention to buy the product whether the new product is introduced by “extension” (Scenario=1) or by “alliance” (Scenario=2 or 3)? A) Apply a test, report the hypotheses and the p-value, and draw a conclusion. Also explain what the calculated p-value means. B) Discuss the validity of the test.

Question: Is the consumer’s intention to buy the product related to the scenario that is followed to introduce the product? A) Make a relevant cross table and give and interpret a suitable statistic that describes the relation. B) Apply a valid test (based on the cross table), report the hypotheses and the p-value, and draw a conclusion. C) Which other statistical technique could be used here (instead of using a cross table) to analyze the research question?

If someone could tell me what steps I should follow to answer these questions it would really mean the world to me.