Beginner is stuck with SPSS

Posted by freek kuper on Dec 31, 2015; 12:49pm
URL: http://spssx-discussion.165.s1.nabble.com/Beginner-is-stuck-with-SPSS-tp5731171.html

Hi all!

 

I’m stuck with my report. I collected some data, but now I don’t know what to do in SPSS. First some background about my report and data collection:

 

I interviewed 30 people. They had to choose between 6 ‘cards’. Every card represent a product. This way I find out which product my participants would buy. If they choose one ‘card’, I asked two questions. One question about credibility and one about where to buy this product. Both with a Likert scale of 1 to 5. I did this until there were no ‘cards’ left. Thus the results are something like this for example: Card 5, 3, 4; Card 1, 2, 2; Card 3, 4, 2; etc. till all six ‘cards’.

But I made a difference between search products (smartphone) and experience products (computer game). For both product categories I did exactly the same. Thus now I have two times an order of 6 ‘cards’ with two answers each.

 

I also asked their sex, age and three introduction questions with a Likert scale of 1 to 5 before I conducted the tests with the ‘cards’.

 

What I want to find out if there is a difference between the choices of cards that the participants made for search and experience products. Thus I want to compare them to each other. Do people make other decisions for a search product than for an experience product. However I have no idea how to do it. My supervisor told me to use Anova in SPSS. I’ve checked some videos and manuals. But I don’t know how I can test, what I want to test.

 

I put my data in SPSS in the following manner:

Variable 1 – Age

Variable 2 – Sex

Variable 3 – Introduction question 1

Variable 4 – Introduction question 2

Variable 5 – Introduction question 3

Variable 6 – Search product or Experience product

Variable 7 – First choice (Thus did you choose card 1, 2, 3, 4, 5 or 6)

Variable 8 – Credibility 1

Variable 9 – Where to buy (in a store or online) 1

Variable 10 – Second choice (Thus card 1 till 6 with exception of your first choice of course)

Variable 11 – Credibility 2

Variable 12 – Where to buy 2

Variable 13 – Third choice (Thus card 1 till 6 with exception of the first two choices of course)

Etc., till all six cards are gone.

 

Thus what I want to find out is, if the order of cards people choose will be different for search and experience products, the credibility and where to buy this product for every card.

 

I wish you all a happy new year and I hope that one of you could help me out! Thanks in advance!

 

Freek

 

 

 

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