On Tuesday, May 23, 2017 8:41 AM, Art Kendall wrote:
> An NGO has contacted us at Statistics Without Borders for help with
> data
> gathered by using Google Adwords. They should be phoning me today.
>
> Has anybody on the list had experience with data from Google Adwords?
I have no experience with Google Adwords but you might want
to take a look on their website for what Adwords is supposed to
do and measure:
(1) The "How to Use Google Adwords" webpage (why
do I think that it promises more than it can deliver?):
https://www.marketingprofs.com/chirp/2017/31883/how-to-use-google-adwords-11-steps-to-success-infographic(2) The Metrics Used page:
https://www.marketingprofs.com/marketing/library/30/metrics-roiIt wasn't immediately obvious to me what datasets/database
look like or what format they take but snooping around the
website might locate information. I think being familiar with
business analytics jargon would also be useful (lots of abbreviations
are used).
-Mike Palij
New York University
[hidden email]
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