statistical tests to validate survey findings of kano model?

[d4orange]

Dear all,

I am doing a research on cookies. I have selected 40 attributes for cookies. I want to know what all statistical tests I can perform on my data about survey of cookies based on kano model.

1. I have finished collecting the data on functional attributes and dysfunctional attributes (when the attribute is present and when the attribute os absent).
Shall i continue with converting the responses into types of attributes ( attractive, one dimensional, must be, reverse, indifferent, questionable) or stop and perform some tests.

2. After classifying the attributes in the above mentioned 6 types, are there statistical tests to validate the findings.

Thanks,
Regards

[David Marso]

You should stop and read a primer on statistics!
What are you attempting to establish regarding cookies?
--

d4orange wrote

Dear all,

I am doing a research on cookies. I have selected 40 attributes for cookies. I want to know what all statistical tests I can perform on my data about survey of cookies based on kano model.

1. I have finished collecting the data on functional attributes and dysfunctional attributes (when the attribute is present and when the attribute os absent).
Shall i continue with converting the responses into types of attributes ( attractive, one dimensional, must be, reverse, indifferent, questionable) or stop and perform some tests.

2. After classifying the attributes in the above mentioned 6 types, are there statistical tests to validate the findings.

Thanks,
Regards

[Genevieve Odoom]

Thank you for your email. Please note that I am on vacation with limited access to emails and will respond to your email upon my return to the office on Monday January 7, 2013.

Should you need immediate assistance please contact Dan Buchanan at ext. 229 ([hidden email]<mailto:[hidden email]>) or Valerie Villella at ext. 228 ([hidden email]<mailto:[hidden email]>).

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[d4orange]

Dear David,

Thanks for your reply, but would you suggest me to read something about how to validate findings of kano survey?

Regards

On 24 December 2012 22:23, David Marso [via SPSSX Discussion] <[hidden email]> wrote:

You should stop and read a primer on statistics!
What are you attempting to establish regarding cookies?
--

d4orange wrote

Dear all,

I am doing a research on cookies. I have selected 40 attributes for cookies. I want to know what all statistical tests I can perform on my data about survey of cookies based on kano model.

1. I have finished collecting the data on functional attributes and dysfunctional attributes (when the attribute is present and when the attribute os absent).
Shall i continue with converting the responses into types of attributes ( attractive, one dimensional, must be, reverse, indifferent, questionable) or stop and perform some tests.

2. After classifying the attributes in the above mentioned 6 types, are there statistical tests to validate the findings.

Thanks,
Regards

Please reply to the list and not to my personal email.
Those desiring my consulting or training services please feel free to email me.

---

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--
If you WIN,you need not have to EXPLAIN. If U LOSE, you should not be there to EXPLAIN.

[Weinberg, Jerry]

I will be away from my office from 11/8 through 11/9.

[David Marso]

I suppose begin with a Google query on Kano Survey and then come back with SPSS specific questions.
We are not here to do your background research.

d4orange wrote

Dear David,

Thanks for your reply, but would you suggest me to read something about how
to validate findings of kano survey?

Regards

On 24 December 2012 22:23, David Marso [via SPSSX Discussion] <
[hidden email]> wrote:

> You should stop and read a primer on statistics!
> What are you attempting to establish regarding cookies?
> --
>
> d4orange wrote
> Dear all,
>
> I am doing a research on cookies. I have selected 40 attributes for
> cookies. I want to know what all statistical tests I can perform on my data
> about survey of cookies based on kano model.
>
> 1. I have finished collecting the data on functional attributes and
> dysfunctional attributes (when the attribute is present and when the
> attribute os absent).
> Shall i continue with converting the responses into types of attributes (
> attractive, one dimensional, must be, reverse, indifferent, questionable)
> or stop and perform some tests.
>
> 2. After classifying the attributes in the above mentioned 6 types, are
> there statistical tests to validate the findings.
>
> Thanks,
> Regards
>
>  Please reply to the list and not to my personal email.
> Those desiring my consulting or training services please feel free to
> email me.
>
>
> ------------------------------
>  If you reply to this email, your message will be added to the discussion
> below:
>
> http://spssx-discussion.1045642.n5.nabble.com/statistical-tests-to-validate-survey-findings-of-kano-model-tp5717117p5717119.html
>  To unsubscribe from statistical tests to validate survey findings of kano
> model?, click here<http://spssx-discussion.1045642.n5.nabble.com/template/NamlServlet.jtp?macro=unsubscribe_by_code&node=5717117&code=ZDRvcmFuZ2VAZ21haWwuY29tfDU3MTcxMTd8ODU3MDYzNTk3>
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--
If you WIN,you need not have to EXPLAIN. If U LOSE, you should not be there
to EXPLAIN.

[Rich Ulrich]

Let's just start with a version of David's question --
Why are you "doing research on cookies"?
Why are you interested in the kano model?

 Everything I know about the kano model comes from the
Wikipedia article on it.  It sounds, to me, like it as an ad-hoc
way to classify post-hoc explanations about why a product was
unexpectedly popular/ not-popular. And it would take a somewhat
major effort to "validate the model" in a statistical sense, but I
do assume that there is some literature out there that might try
to do it.  (Look at that.)

When I think of "attributes of cookies," I think of  things like
sweet enough?  chocolate chips?  some other flavor? 
- Is your survey an objective list of properties, done by yourself?
Or is it a subjective list of ratings of some less particular things?
- Do you have a team of raters whose ratings you want to validate?

If you have 40 attributes, you probably ought to have 400+ cookies,
if possible.  You might get by with half that.  But any reliability study
is a report on "reliability in this sample", so if you hope to validate
extreme outcomes, you do need cookies with extreme outcomes.

Based on the kano model...  I suppose that the successes and the
failures ought to show patterns of outcomes, once you have measured
the "dimensions." 

--
Rich Ulrich

> Date: Sun, 23 Dec 2012 23:20:27 -0800

> From: [hidden email]
> Subject: statistical tests to validate survey findings of kano model?
> To: [hidden email]
>
> Dear all,
>
> I am doing a research on cookies. I have selected 40 attributes for cookies.
> I want to know what all statistical tests I can perform on my data about
> survey of cookies based on kano model.
>
> 1. I have finished collecting the data on functional attributes and
> dysfunctional attributes (when the attribute is present and when the
> attribute os absent).
> Shall i continue with converting the responses into types of attributes (
> attractive, one dimensional, must be, reverse, indifferent, questionable) or
> stop and perform some tests.
>
> 2. After classifying the attributes in the above mentioned 6 types, are
> there statistical tests to validate the findings.
> ...

[David Marso]

When I think of cookies I think homemade from scratch with huge pecan feature!
--

Rich Ulrich-2 wrote

Let's just start with a version of David's question --
Why are you "doing research on cookies"?
Why are you interested in the kano model?

 Everything I know about the kano model comes from the
Wikipedia article on it.  It sounds, to me, like it as an ad-hoc
way to classify post-hoc explanations about why a product was
unexpectedly popular/ not-popular. And it would take a somewhat
major effort to "validate the model" in a statistical sense, but I
do assume that there is some literature out there that might try
to do it.  (Look at that.)

When I think of "attributes of cookies," I think of  things like
sweet enough?  chocolate chips?  some other flavor?  
- Is your survey an objective list of properties, done by yourself?
Or is it a subjective list of ratings of some less particular things?
- Do you have a team of raters whose ratings you want to validate?

If you have 40 attributes, you probably ought to have 400+ cookies,
if possible.  You might get by with half that.  But any reliability study
is a report on "reliability in this sample", so if you hope to validate
extreme outcomes, you do need cookies with extreme outcomes.

Based on the kano model...  I suppose that the successes and the
failures ought to show patterns of outcomes, once you have measured
the "dimensions."  

--
Rich Ulrich

> Date: Sun, 23 Dec 2012 23:20:27 -0800
> From: [hidden email]
> Subject: statistical tests to validate survey findings of kano model?
> To: [hidden email]
>
> Dear all,
>
> I am doing a research on cookies. I have selected 40 attributes for cookies.
> I want to know what all statistical tests I can perform on my data about
> survey of cookies based on kano model.
>
> 1. I have finished collecting the data on functional attributes and
> dysfunctional attributes (when the attribute is present and when the
> attribute os absent).
> Shall i continue with converting the responses into types of attributes (
> attractive, one dimensional, must be, reverse, indifferent, questionable) or
> stop and perform some tests.
>
> 2. After classifying the attributes in the above mentioned 6 types, are
> there statistical tests to validate the findings.
> ...