SPSSX Discussion

SPSS now called PASW

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lts1

Re: SPSS stuck on my brain

Not just to you.

Interestingly, I had a phone conversation late yesterday with an SPSS sales
rep. I mentioned the activity on the list and she was interested.

She said they've been instructed to pronounce it by its initials P-A-S-W,
and nothing else. In our nearly 1/2 hour conversation, I think she said PAWS
about twice. The rest of the time it was SPSS :)

As for me, I prefer the name SPSS, but am more concerned with the content
than the name. I they had to change it, I just wish it was something more
pronounceable. Like a few others, I've see it as "paws."

Best,
Lisa

Lisa T. Stickney, Ph.D.
Assistant Professor
Merrick School of Business
University of Baltimore
Ph: 410-837-6607
Fax: 410-837-5675
[hidden email]

----- Original Message -----
From: "Dennis Deck" <[hidden email]>
To: <[hidden email]>
Sent: Thursday, April 09, 2009 12:33 AM
Subject: Re: SPSS now called PASW

>I have been using SPSS approaching 40 years now (gasp).
> This marketing change seems poorly conceived.
> To me the product will always be SPSS.
>
> Dennis Deck, PhD
> RMC Research
> Portland, OR
>
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Zetu, Dan

Re: SPSS stuck on my brain

As if there was ever the need for one more post on this theme, I am
going to give my 2 cents as well. Judging by the passionate discussions
on this list, it is reasonable to assume that posters here are devout
SPSS users and most of them will continue to be after the name change.

As frustrating as this may sound, SPSS need not worry about these users
when they craft their branding strategy since the majority of them will
continue to be no matter what. My guess is the name change was targeted
at users who in the past may have stayed away from SPSS because they
perceived it to be targeted at social sciences. The words "Predictive
Analytics" in the name are meant to perceive this product as catering
more to the business community, which is not necessarily a bad thing.

-----------------------------
Dan Zetu
Analytical Consultant
R.L. Polk & Co.
248-728-7278
[hidden email]

-----Original Message-----
From: SPSSX(r) Discussion [mailto:[hidden email]] On Behalf Of
Lisa T. Stickney
Sent: Thursday, April 09, 2009 8:48 AM
To: [hidden email]
Subject: Re: SPSS stuck on my brain

Not just to you.

Interestingly, I had a phone conversation late yesterday with an SPSS
sales
rep. I mentioned the activity on the list and she was interested.

She said they've been instructed to pronounce it by its initials
P-A-S-W,
and nothing else. In our nearly 1/2 hour conversation, I think she said
PAWS
about twice. The rest of the time it was SPSS :)

As for me, I prefer the name SPSS, but am more concerned with the
content
than the name. I they had to change it, I just wish it was something
more
pronounceable. Like a few others, I've see it as "paws."

Best,
Lisa

Lisa T. Stickney, Ph.D.
Assistant Professor
Merrick School of Business
University of Baltimore
Ph: 410-837-6607
Fax: 410-837-5675
[hidden email]

----- Original Message -----
From: "Dennis Deck" <[hidden email]>
To: <[hidden email]>
Sent: Thursday, April 09, 2009 12:33 AM
Subject: Re: SPSS now called PASW

the
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Albert-Jan Roskam

Re: SPSS now called PASW

In reply to this post by Craig Wood

Sorry, I find that far-fetched if I may say. Moreover, an accountant blaming Spss is as ridiculous as a murderer blaming a knife.

And, yep, PASW is an ugly name. Why not take FRTPTPTPT, or something even less pronounceable? ;-)

ALbert-Jan

--- On Thu, 4/9/09, Muir Houston <[hidden email]> wrote:

> From: Muir Houston <[hidden email]>
> Subject: Re: SPSS now called PASW
> To: [hidden email]
> Date: Thursday, April 9, 2009, 10:25 AM
> Re: SPSS
> now called PASW
>
>
>
>
> perhaps someone on the list was closer to the point
> than they think - what if SPSS was implicated (as the
> software used to model or test these toxic debt
> repackages) when the forensic accountants start
> to dig into the banks
>
> now that means a
> new name with no possible associations with the old would be
> sensible marketing
>
> or is that too
> near to a conspiracy theory?
>
>
> Dr Muir
> Houston
> Lecturer
> DACE
> Faculty of
> Education
> University of
> Glasgow
> 0141-330-4699
>
>
>
> From: SPSSX(r)
> Discussion on behalf of Barnett, Adrian (DECS)
> Sent: Thu 09/04/2009 03:44
> To: [hidden email]
> Subject: Re: SPSS now called PASW
>
>
>
> This looks to me like the kind of thing
> that would only impress a shallow marketing droid. However,
> to anyone whose profession is to work with the tools,
> it's all rather nauseating.
>
> I daresay some bunch of image consultants did quite well
> out of the 're-branding exercise', and possibly
> whoever in the company who decided to do it will be
> polishing up their CV and recording this as an achievement,
> but frankly I think the resources would have been better
> deployed on improving the product in substantive ways.
>
> Regards,
>
>
>
> Adrian Barnett
> Information Analyst
> Educational Measurement and Analysis
> Data Management
> DECS
> ph 82261080
>
> -----Original Message-----
> From: SPSSX(r) Discussion [mailto:[hidden email]]
> On Behalf Of Craig Wood
> Sent: Thursday, 9 April 2009 3:19 AM
> To: [hidden email]
> Subject: SPSS now called PASW
>
> Is this a late April Fool's joke?
>
>
> From the Desk of Jason Verlen
> Vice President & Chief Product Strategist of SPSS Inc.
>
> It's an exciting time at SPSS Inc. We're working
> diligently in 2009 to make SPSS Inc. an even more valued
> partner for you and your organization.
>
> We're proud that our products ensure you meet your
> research and business goals by driving the widespread use of
> data in decision making. We group our products in four
> "families" and they are designed to work together
> as part of one comprehensive analytics platform. To better
> reflect this unity, our products will be renamed under the
> Predictive Analytics Software (PASW(r)) portfolio umbrella.
>
> Over the next year, you will see new naming introduced with
> each release of our software products.
>
> Products in our Statistics family, like PASW Statistics
> (formerly SPSS Statistics), comprise the most widely used
> suite of statistical software in the world.
> Our Modeling family, including our leading data-mining
> workbench PASW Modeler (formerly Clementine) is consistently
> positioned as the leader in the analytics space.
> Our Data Collection family (formerly Dimensions), including
> PASW Data Collection Author and PASW Reports for Surveys,
> helps you obtain an accurate view of customer attitudes and
> opinions.
> The Deployment family bridges the gap between analysis and
> action and includes products like PASW Collaboration and
> Deployment Services (formerly Predictive Enterprise
> Services).
>
> Rest assured that these name changes don't change the
> foundational technology on which you've come to count.
> We're continuing to build on our 40 year legacy with new
> products, enhanced performance, and robust deployment
> capabilities.
>
> SPSS Inc. will be doing its part to help you make
> predictive analytics a vital part of your business
> operations.
>
> Best regards,
>
> Jason Verlen
>
>
>
>
> This communication is intended for the use of the recipient
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> or subsequent reply, should be deleted or destroyed.
>
> =====================
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Heidi Green

Re: SPSS now called PASW

One of my coworkers suggested "PISS" (Don't shoot the messenger).

-----Original Message-----
From: SPSSX(r) Discussion [mailto:[hidden email]] On Behalf Of
Albert-jan Roskam
Sent: Thursday, April 09, 2009 9:02 AM
To: [hidden email]
Subject: Re: SPSS now called PASW

Sorry, I find that far-fetched if I may say. Moreover, an accountant
blaming Spss is as ridiculous as a murderer blaming a knife.

And, yep, PASW is an ugly name. Why not take FRTPTPTPT, or something
even less pronounceable? ;-)

ALbert-Jan

--- On Thu, 4/9/09, Muir Houston <[hidden email]> wrote:

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----------------

Defender MX2 - QLAN

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Granaas, Michael

Re: SPSS now called PASW

RE: SPSS now called PASW

FWIW my grad students, having no long-term history with SPSS, found the name change silly.

Michael
****************************************************
Michael Granaas             [hidden email]
Assoc. Prof.                Phone: 605 677 5295
Dept. of Psychology         FAX: 605 677 3195
University of South Dakota
414 E. Clark St.
Vermillion, SD 57069
*****************************************************

ronggui wong

Re: SPSS now called PASW

In reply to this post by HBaize

It is not as difficult as it seems to learn R.
At least, it is not more difficult than learning SPSS syntax.

Ronggui

On Thu, Apr 9, 2009 at 3:34 AM, HBaize <[hidden email]> wrote:

> I agree, this might be the time to switch to R. It is made by
> researchers/statisticians for researchers and statisticians. Yeah, it is not
> easy to learn, but the power you gain form learning to program in R is worth
> the effort. It is free and you know it isn't going to change it's name to
> something like "Hot New Business Jargon."
>
> Analytics is the process of changing a verb to a noun so you can sell it.
>
>
> Ajay Ohri Decisionstats wrote:
>>
>> how about switching it to R if the name is important enough
>>
>>
>> that is a cool name ( though they did change from S)
>>
>>
>>
>>
>> On Thu, Apr 9, 2009 at 12:20 AM, Larry Burriss <[hidden email]> wrote:
>>> Sigh.
>>>
>>> I've been with SPSS since grad school and we were using punch cards and
>>> 17.5 x 11 coding sheets. Remember the big blue reference books? We sure
>>> thought we were hot stuff walking around campus with those. Remember
>>> having
>>> to turn the card deck in at the computer center and waiting three or four
>>> hours for the priests of the mainframe to run your job? And we thought
>>> we
>>> were really clever when we used NCC1701 (the registration number for the
>>> starship Enterprise) for our job numbers.
>>>
>>> Remember the first "interactive" version? We sat at a dumb terminal and
>>> typed in the commands ("just remember, each line on the screen is the
>>> same
>>> as one punch card")...then went over to the computer center and picked up
>>> the output.
>>>
>>> And I still put the slash at the end of the previous line, rather than at
>>> the beginning of the current line, like my quirky stats instructor told
>>> us
>>> to "because it is more elegant."
>>>
>>> Somehow a world without SPSS won't be the same. I may have to switch to
>>> SAS
>>> just to use a program that has a cool name.
>>>
>>> / Larry /
>>>
>>> LARRY L. BURRISS, Ph.D., J.D.
>>> Professor
>>> School of Journalism
>>> Middle Tennessee State University
>>> Murfreesboro, TN 37132
>>>
>>> 615-898-2983 [hidden email] http://mtsu.edu/~lburriss
>>>
>>>
>>>
>>> ***** This page made out of 100% recycled electrons *****
>>>
>>>
>>> -----Original Message-----
>>> From: SPSSX(r) Discussion [mailto:[hidden email]] On Behalf Of
>>> Marta García-Granero
>>> Sent: Wed, Apr 08, 2009 1:24 PM
>>> To: [hidden email]
>>> Subject: Re: SPSS now called PASW
>>>
>>> Well, we can always refer to it as "The Program Formerly Known as SPSS"
>>>
>>> (quoting "The Artist Formerly Known as Prince")
>>>
>>> Should this list be renamed PASW-L? (just kidding, I'm in a sort of
>>> funny before-holidays mood...)
>>>
>>> Marta
>>>
>>>
>>>> This makes me sad. Changing names, OK, but removing SPSS from the naming
>>>> convention seems to be removing the original and historical purpose of
>>>> the
>>>> package. I think Shakespeare was wrong; there is a lot in a name.
>>>>
>>>>
>>>> Yup! Once you apply V17.0.2 it is now called PASW Statistics 17.0
>>>>
>>>> Nothing like changing the brand name
>>>>
>>>>
>>>>
>>>>
>>>>>> Is this a late April
>>>>>> Fool's joke?
>>>>>>
>>>>>>
>>>>>> From the Desk of Jason Verlen
>>>>>> Vice President & Chief Product Strategist of SPSS Inc.
>>>>>>
>>>>>> It's
>>>>>> an exciting time at SPSS Inc.
>>>>>> We're working diligently in 2009 to make SPSS Inc. an even more valued
>>>>>>
>>>>> partner for you and your organization.
>>>>>
>>>>>> We're
>>>>>> proud that our products ensure you meet your research and business
>>>>>> goals
>>>>>> by driving the widespread use of data in decision making. We group our
>>>>>> products in four "families" and they are designed to work together as
>>> part
>>>>>> of one comprehensive analytics platform. To better reflect this unity,
>>> our
>>>>>> products will be renamed under the Predictive Analytics Software
>>> (PASW(r))
>>>>>> portfolio umbrella.
>>>>>>
>>>>>> Over the next year, you will see new naming introduced with each
>>>>>> release
>>>>>> of our software products.
>>>>>>
>>>>>> Products in our Statistics family, like PASW Statistics (formerly SPSS
>>>>>> Statistics), comprise the most widely used suite of statistical
>>>>>> software
>>>>>> in the world.
>>>>>> Our Modeling family, including our leading data-mining workbench PASW
>>>>>> Modeler (formerly Clementine) is consistently positioned as the leader
>>> in
>>>>>> the analytics space.
>>>>>> Our Data Collection family (formerly Dimensions), including PASW Data
>>>>>> Collection Author and PASW
>>>>>>
>>>>
>>> --
>>> For miscellaneous statistical stuff, visit:
>>> http://gjyp.nl/marta/
>>>
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>>>
>>
>> =====================
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>>
>
> --
> View this message in context: http://www.nabble.com/SPSS-now-called-PASW-tp22956097p22957503.html
> Sent from the SPSSX Discussion mailing list archive at Nabble.com.
>
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1234